What was your initial vision for the Twitter account when you first started working on it? Did you see it like it is today? "To be honest it was kind of boring." Have u ever went fast? #FanArtFriday /3wA9X5tvlF I loved the marketing that they did, I loved all of the consoles that they had, and I had pretty much every Sonic game on the main consoles. I played a ton of Sonic stuff - Adventure was the only game I had on my Dreamcast for a little while when I first got it. Was it Sega in general that you were a fan of, or were you into Sonic specifically as well? I decided I might as well apply for it and see what happens, and one thing led to another and that’s really how I got started. I did that pro bono for them for two years, but it helped introduce me to some people at Sega, and through that, eventually there was a job opportunity. I played a lot of a game called Phantasy Star Online, which was really key for me growing up, and through that game I ended up becoming a volunteer moderator for Sega when I was in my early teens. I had no idea what that actually meant, I didn’t really know what position that would be, but it was childhood dream. For me that dream was: I wanted to go work at Sega some day. This interview has been edited and condensed for clarity.Īndrew Webster: I know you’ve worked at Sega for a long time, so how did you get involved with the Twitter side of things?Īaron Webber: I was a big Sega fan growing up - I had a Genesis, a Saturn, a Dreamcast - and when you’re a kid, you kind of have those dreams of what you want to do. I recently spoke to Webber about how the account came to be, and why posting "Sanic" memes is actually good for the franchise. The kind of place that pokes fun at everything from other games to Sonic’s own troubled past. Two years ago, Aaron Webber took over the Sonic the Hedgehog handle on Twitter and turned a formerly typical corporate account into a bizarre, self-aware, meme-filled comedic adventure. Following those early highs, the output of the blue hedgehog has skewed toward the disappointing, with few standouts and plenty of forgettable releases.īut despite all of that, Sonic not only still remains, but is often at the forefront of the conversation - at least on Twitter. But 25 years later, Sonic’s legacy is mixed at best. A blaze of speed and attitude, Sonic proved to be just what Sega needed in order to keep pace with Nintendo in the earliest iteration of the game console wars. On June 23rd, 1991, Sonic the Hedgehog made its debut on the Sega Genesis.
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